Everyone’s a Brand Now

Every profile’s got a mission statement, a niche, and a carefully curated “authentic voice.”
It’s like LinkedIn and Instagram had a baby that won’t shut up about “building in public.”
What happened to just being good at something? Or just being?
Not everything needs to be a brand, a funnel, or a “community.”
Sometimes you can just… do your thing and log off.

Spam, but handcrafted sometimes. resource
Spam, but handcrafted sometimes.

Not polished, not even regular. Just stray thoughts shoved into an email because that's what you do on the internet.